• Skip to main content
  • Skip to footer

West Pasadena Residents’ Association

  • About
    • About the WPRA
    • Board
    • Committees
    • WPRA Awards
  • Past
    • How we began
    • WPRA’S History Overview
      1958 to the PRESENT
    • Achievements
  • Current
    • President’s Message
    • Land Use and Planning
    • Connecting Pasadena Project (CPP)
    • Public Safety
  • Publications
    • Neighborhood Alert
    • Newsletters
    • Newsletters At A Glance
    • Letters
    • Keyword Search (Newsletters and Letters)
  • Meetings
    • Annual Meetings
    • Board Meeting Schedule
  • Links
  • Support
    • Support the WPRA
    • Volunteer
  • Donate
  • Contact
You are here: Home / President’s Message

President’s Message

By Pete Ewing
President, WPRA

Many of you may not know that this is the second time I’ll serve as the WPRA president. The first time was 30 years ago.

It was an honor to have served my first two-year term. It’s an even greater honor to be asked to return to lead this dedicated and hard-working collective of “citizen activists,” a title one of our WPRA founders proudly claimed.

During my first term as president (1993-1994), I learned first-hand that whenever major issues arise, the Board and its members close ranks and march toward a desired result. For example, the WPRA:

  • Halted the U.S. Army’s plans to turn the former Vista del Arroyo Hotel (now housing the Ninth Circuit Federal Court of Appeals) into a West Coast draft induction center.
  • Opposed a proposal to plant high-rise condo units the corner of S. Orange Grove Boulevard and W. Green Street.
  • Promoted a renewed community commitment to the City library system by supporting a special annual real property tax to help fund the central and branch libraries.
  • Helped to negotiate the development scope of plans to develop the Ambassador College property. We were successful in whittling the project down from 927 condo units to 225.
  • Helped block the National Football League from using the Rose Bowl Stadium.
  • Helped thwart Metro’s and Caltrans’ plans for the 710 corridor. 

And that takes us to the most recent major topic that will likely take up to as much as 10 years to complete: the re-envisioning, reconnecting and redeveloping the 50+ acre west Pasadena 710 corridor that Caltrans relinquished to the City in 2022.

We see it as a once-in-a-lifetime opportunity. 

Additionally, we believe that west Pasadena should have a place at the planning table. For more than six decades west Pasadena has had to contend with high traffic volumes and cut-through traffic, closed streets, gridlock, unsafe sidewalks, disrupted and blighted neighborhoods, and decades of subsequent neglect of this area. As WPRA Board member Rick Madden put it: “The 710 corridor IS west Pasadena.” 

We hope you’ll join us as we help to determine how to best repurpose the land. But this is no sprint; rather, it’ll be a marathon. And it’ll be no easy task. But with your help we’ll get it right and be proud of what we collectively create.

Let us know your thoughts on these (and other) topics in an email to president@wpra.net.

Footer

West Pasadena Residents’ Association logo
West Pasadena Residents’ Association
Post Office Box 50252
Pasadena, California  91115
The WPRA service area is bounded on the north by Colorado Boulevard, on the east by Fair Oaks Avenue and on the south and west by the city limits.
All WPRA activities are funded through membership dues and contributions. The WPRA receives no public funding and has no paid employees. Since the WPRA is a 501(c)(3) non-profit public benefit corporation, contributions and donations are fully deductible to the extent permitted by law.

Tag Directory

710 stub (7) Ambassador Campus Housing Development (19) Ambassador West Housing Development (28) Arroyo Seco (98) Art Center College of Design (11) Colorado Street Bridge (26) Connecting Pasadena Project (CPP) (9) Desiderio Project (18) Devil’s Gate Dam Sediment Removal “Big Dig” (31) Green Hotel Project (6) Huntington Hospital (12) Pasadena accessory dwelling units (ADU) (16) Pasadena affordable housing (39) Pasadena Central District (37) Pasadena City Council (62) Pasadena Civic Center and YWCA (12) Pasadena crime (26) Pasadena density (63) Pasadena drought & water contamination (21) Pasadena General Plan (58) Pasadena governance (148) pasadena heritage (4) Pasadena history (73) Pasadena La Casita del Arroyo (7) Pasadena maintenance & utilities (64) Pasadena mansionization (23) Pasadena neighborhood associations (136) Pasadena Orange Grove Boulevard (21) Pasadena ordinances (39) Pasadena planning & development (156) Pasadena public transportation (25) Pasadena schools (3) Pasadena Senior Center (5) Pasadena short term rentals (STR) (7) Pasadena social scene (62) Pasadena traffic (102) Pasadena trees and open spaces (79) Pasadena Unified School District (35) PUSD (9) Rose Bowl (56) San Rafael Elementary (34) SR-710 tunnel proposal - closing the gap - DEIR & FEIS (64) Vista del Arroyo Hotel (12) wildlife (4) WPRA surveys (5)

Neighborhood Safety Information

Police PD and other agency contact info, helpful tips

City Government & Local Media Links

Pasadena Council, Commission, Committee meetings and City Departments

  • Site Map
  • Keyword Search
  • Photo Credits
  • Contact
  • Board Only

Copyright © 2025 West Pasadena Residents’ Association · Design: AuntiAlias · · Log in